From raw field signal to optimised action.
Route AI is a closed feedback loop. Every check-in, photo and stock count makes the next route smarter — across every agent, in every market.
Signal Capture
Always-on data pipelineGPS pings, photo proof, stock levels, pricing & shelf data flow in from 17,000+ agents and 300K+ outlets across 6 markets.
1.2M+ signals / dayAI Scoring
Priority & coverage engineEvery retailer is ranked by revenue potential, freshness of last visit, compliance gaps and SKU velocity — re-scored every 60 seconds.
94.2% accuracyRoute Optimisation
Solving 10K routes in secondsA hybrid VRP solver crunches traffic, weather, working hours and agent skill to design the shortest, highest-value daily route.
-34% travel timeAuto Dispatch
Pushed to every agent appRoutes drop straight into Hokela Field. Agents accept, navigate, check-in, capture proof — all offline-capable.
Offline-firstLive Replan
Self-healing operationsTraffic jam? No-show? Stock-out? Route AI rebalances in seconds and notifies the next-best agent — no human intervention.
<1s responseLearning Loop
Smarter every cycleEvery visit feeds the model. Patterns become predictions. Predictions become better routes — tomorrow.
Continuous learningEvery lever you need to run the field at scale.
Route AI bundles VRP optimisation, scoring, prediction and AI insights into a single engine — wired directly into the Hokela platform.
Multi-stop optimisation
Solve Vehicle Routing Problems with up to 10,000 stops, time-windows, vehicle capacity and skill constraints — in seconds.
Retailer priority scoring
AI assigns a 0–100 score to every outlet based on revenue, freshness, compliance, and SKU velocity — updated every minute.
Workload balancing
Distribute visits fairly across agents and clusters so no one is overbooked and no outlet is left behind.
Weather & traffic aware
Live integration with Google Maps, OpenWeather and local matatu feeds so routes adapt to reality on the ground.
Coverage gap detection
Spots underserved geographies and SKUs automatically — then auto-assigns the closest qualified agent.
Predictive ETAs
Machine-learned ETA model trained on millions of historical visits — accurate within ±4 minutes 90% of the time.
Geo-fenced check-ins
Every visit is GPS + photo-verified inside a configurable fence — kills ghost-visits and protects your data integrity.
AI Insights
Natural-language summaries of yesterday's performance, anomalies, and tomorrow's recommendations — delivered daily.
Talk to Route AI live.
This is the same engine that runs production for our clients. Boot the console, ask a question, and watch the AI respond in real time.
The numbers that actually move.
Aggregated before/after metrics from 200+ client deployments across FMCG, telecom and financial services in East Africa.
Travel time
Numeric coverage
Visits / agent / day
Order fill-rate
Ghost visits
Cost / visit
Built for every industry that runs on the field.
From shelf to sim card to social impact — Route AI adapts the same engine to your workflows, KPIs and compliance rules.
Route every rep to the highest-value outlet, every day.
- Auto-segmented territories by revenue & visit frequency
- Live shelf share, OOS & price compliance tracking
- Predictive demand planning for the next sales cycle
Questions about Route AI?
Everything you might want to know before you boot it up.
What exactly is Route AI?
Route AI is the optimisation, scoring and prediction engine that powers every Hokela field operation. It decides who visits which outlet, when, and in what order — across thousands of agents in real time.
How fast does it actually respond?
Do my agents need internet all day?
How does it integrate with my existing systems?
Is my data safe?
How much does Route AI cost?
How long to go live?
Ready to put Route AI on your team?
Spin up a free pilot for up to 50 agents. Live in 48 hours — no credit card, no lock-in, just a smarter field operation.